The Federal Trade Commission (FTC) has issued a demand to nine major companies—including delivery and ride-hailing platforms—to provide detailed data regarding their dynamic pricing practices. The agency aims to investigate the opaque operations of algorithms that influence both the prices customers pay for services and the earnings of the workers providing them. Companies served with the demand include Uber, Lyft, DoorDash, and Instacart. They have 45 days to respond and submit the requested information.
FTC Commissioner Andrew N. Ferguson emphasized that the agency intends to closely examine whether the costs of rides, deliveries, or other services vary from one customer to another. Such discrepancies may stem from the analysis of personal data by sophisticated artificial intelligence algorithms.
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And furthermore:
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