A local issue but quite a typical one. In Warsaw, on the Vistula River, there are the so-called Boulevards. A wonderful place, right by the river, stretching for about 4 kilometers. Right in the middle of the city. The boulevards are a great combination of nature and the city. In winter, there is no one here, but in summer, every evening, and especially on weekends, they fill up with crowds. There is one big party going on here (especially since you can legally drink your own alcohol here). The city council, under pressure from public opinion, takes care of this area: regulations have been established, places for bars and gardens have been designated, tenders have been organized. There are concerts, deckchairs, and toilets.

Every now and then, a company tries to use the Boulevards for its own marketing purposes. The Glovo Platform joined them. They organized their order collection point there. And of course, they used it as an advertising stand: a flashy logo, everything in bright company colors, without mercy.

We asked the Warsaw Greenery Board if they know anything about it. The answer is yes, we know, we saw the visualizations, we approved.

So, we have another place where instead of greenery, we have something that pretends not to be an advertisement, but is, but in a modern form.

So, greetings to the Glovo Platform, and greetings to the Greenery Board.