In a fairly common view, Delivery Platforms make money on two things. First, on commissions charged on orders from restaurants and stores. And second, on the commission for the delivery service. In the first case, commissions can reach up to 40% of the order value. Here, the situation is stable: both parties (the Platform and the Seller) are bound by a permanent contract, and it specifies the terms of cooperation. Of course, if the seller is a large, popular fast food chain, their starting point for negotiations is completely different than a small local store.
In the second case, it is difficult to talk about a fixed percentage. The one-time delivery fee paid by the customer has nothing to do with what the person delivering the goods gets. Sometimes it can even happen that the customer pays less than the supplier gets. Because it is not about the profit from a single order, but about the global profit. People who work as Suppliers often track these amounts and try to find a trend. And the trend is whatever the Algorithm wants at a given moment. And that’s it.
But Platforms also have a lot of other options for earning money. For example, a seller can buy an ad on the Platform (a traditional banner), but can also buy better positioning on the list of available restaurants. The Seller can also organize (and pay for) a large campaign together with the Platform, in which both the Delivery Platform and a given restaurant or chain of stores will be advertised. Another option for the Platform is, of course, selling the equipment required for work (e.g. a company backpack, jacket or reflector) to Suppliers. We also know of a situation where the Platform earns money, for example, by renting a tablet that a restaurant uses to take orders.
As you can see, there are plenty of options. Profit maximization is in full swing.
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