A local issue but quite a typical one. In Warsaw, on the Vistula River, there are the so-called Boulevards. A wonderful place, right by the river, stretching for about 4 kilometers. Right in the middle of the city. The boulevards are a great combination of nature and the city. In winter, there is no one here, but in summer, every evening, and especially on weekends, they fill up with crowds. There is one big party going on here (especially since you can legally drink your own alcohol here). The city council, under pressure from public opinion, takes care of this area: regulations have been established, places for bars and gardens have been designated, tenders have been organized. There are concerts, deckchairs, and toilets.<\/p>\n
Every now and then, a company tries to use the Boulevards for its own marketing purposes. The Glovo Platform joined them. They organized their order collection point there. And of course, they used it as an advertising stand: a flashy logo, everything in bright company colors, without mercy.<\/p>\n
We asked the Warsaw Greenery Board if they know anything about it. The answer is yes, we know, we saw the visualizations, we approved.<\/p>\n
So, we have another place where instead of greenery, we have something that pretends not to be an advertisement, but is, but in a modern form.<\/p>\n
So, greetings to the Glovo Platform, and greetings to the Greenery Board.<\/p>\n","protected":false,"raw":"A local issue but quite a typical one. In Warsaw, on the Vistula River, there are the so-called Boulevards. A wonderful place, right by the river, stretching for about 4 kilometers. Right in the middle of the city. The boulevards are a great combination of nature and the city. In winter, there is no one here, but in summer, every evening, and especially on weekends, they fill up with crowds. There is one big party going on here (especially since you can legally drink your own alcohol here). The city council, under pressure from public opinion, takes care of this area: regulations have been established, places for bars and gardens have been designated, tenders have been organized. There are concerts, deckchairs, and toilets.\r\n\r\nEvery now and then, a company tries to use the Boulevards for its own marketing purposes. The Glovo Platform joined them. They organized their order collection point there. And of course, they used it as an advertising stand: a flashy logo, everything in bright company colors, without mercy.\r\n\r\nWe asked the Warsaw Greenery Board if they know anything about it. The answer is yes, we know, we saw the visualizations, we approved.\r\n\r\nSo, we have another place where instead of greenery, we have something that pretends not to be an advertisement, but is, but in a modern form.\r\n\r\nSo, greetings to the Glovo Platform, and greetings to the Greenery Board."},"excerpt":{"rendered":"","protected":false,"raw":""},"author":1,"featured_media":957,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_pl_post_content":"Sprawa lokalna ale dos\u0107 syptomatyczna. W Warszawie, nad Wis\u0142\u0105, s\u0105 tzw Bulwary. Wspania\u0142e miejsce, tu\u017c nad rzek\u0105, ci\u0105gn\u0105 si\u0119 przez chyba 4 kilometry. W samym \u015brodku miasta. Bulwary to fajne po\u0142\u0105czenie przyrody i miasta. Zim\u0105 nie ma tu nikogo, ale latem, w ka\u017cdy wiecz\u00f3r, a zw\u0142aszcza w weekendy zape\u0142niaj\u0105 si\u0119 t\u0142umami. Trwa tu jedna wielka impreza (tym bardziej, \u017ce mo\u017cna tu legalnie pi\u0107 w\u0142asny alkohol). Zarz\u0105d miasta, b\u0119d\u0105c pod presj\u0105 opinii publicznej, dba o ten teren: ustalono regulaminy, wyznaczono miejsca pod bary i ogr\u00f3dki, zorganizowano przetargi. S\u0105 koncerty, s\u0105 le\u017caki, s\u0105 i toalety.\r\n\r\nCo pewien czas, jaka\u015b firma pr\u00f3buje wykorzysta\u0107 Bulwary te\u017c do w\u0142asnych cel\u00f3w marketingowych. Do\u0142\u0105czy\u0142a do nich, Platforma Glovo. Zorganizowa\u0142a tam sw\u00f3j punkt odbioru zam\u00f3wie\u0144. No i oczywi\u015bcie, wykorzysta\u0142a go jako stojak reklamowy: krzykliwe logo, wszystko w jaskrawych firmowych kolorach, bez lito\u015bci.\r\n\r\nZapytali\u015bmy Zarz\u0105d Zielenii Warszawy czy co\u015b o tym wiedz\u0105. Odpowied\u017a twierdz\u0105ca: tak, wiemy, widzieli\u015bmy wizualizacje, zatwierdzili\u015bmy.\r\n\r\nTak wi\u0119c, mamy kolejne miejsce, w kt\u00f3rym zamiast zieleni, mamy co\u015b, co udaje \u017ce nie jest reklam\u0105, ale ni\u0105 jest, tyle \u017ce w nowoczesnej formie.\r\n\r\nPozdrawiamy wi\u0119c Platform\u0119 Glovo, i pozdrawiamy Zarz\u0105d Zielenii.\r\n\r\n ","_pl_post_name":"do-czego-sluzy-przestrzen-publiczna","_pl_post_excerpt":"","_pl_post_title":"DO CZEGO S\u0141U\u017bY PRZESTRZE\u0143 PUBLICZNA?","_en_post_content":"A local issue but quite a typical one. In Warsaw, on the Vistula River, there are the so-called Boulevards. A wonderful place, right by the river, stretching for about 4 kilometers. Right in the middle of the city. The boulevards are a great combination of nature and the city. In winter, there is no one here, but in summer, every evening, and especially on weekends, they fill up with crowds. There is one big party going on here (especially since you can legally drink your own alcohol here). The city council, under pressure from public opinion, takes care of this area: regulations have been established, places for bars and gardens have been designated, tenders have been organized. There are concerts, deckchairs, and toilets.\r\n\r\nEvery now and then, a company tries to use the Boulevards for its own marketing purposes. The Glovo Platform joined them. They organized their order collection point there. And of course, they used it as an advertising stand: a flashy logo, everything in bright company colors, without mercy.\r\n\r\nWe asked the Warsaw Greenery Board if they know anything about it. The answer is yes, we know, we saw the visualizations, we approved.\r\n\r\nSo, we have another place where instead of greenery, we have something that pretends not to be an advertisement, but is, but in a modern form.\r\n\r\nSo, greetings to the Glovo Platform, and greetings to the Greenery Board.","_en_post_name":"what-is-public-space-for","_en_post_excerpt":"","_en_post_title":"WHAT IS PUBLIC SPACE FOR?","_ru_post_content":"\u041f\u0440\u043e\u0431\u043b\u0435\u043c\u0430 \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u0430\u044f, \u043d\u043e \u0432\u0435\u0441\u044c\u043c\u0430 \u0441\u0438\u043c\u043f\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u0430\u044f. \u0412 \u0412\u0430\u0440\u0448\u0430\u0432\u0435 \u043d\u0430 \u0440\u0435\u043a\u0435 \u0412\u0438\u0441\u043b\u0430 \u0435\u0441\u0442\u044c \u0442\u0430\u043a \u043d\u0430\u0437\u044b\u0432\u0430\u0435\u043c\u044b\u0435 \u0431\u0443\u043b\u044c\u0432\u0430\u0440\u044b. \u0417\u0430\u043c\u0435\u0447\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0435 \u043c\u0435\u0441\u0442\u043e \u043f\u0440\u044f\u043c\u043e \u043d\u0430 \u0431\u0435\u0440\u0435\u0433\u0443 \u0440\u0435\u043a\u0438, \u043f\u0440\u043e\u0442\u044f\u043d\u0443\u0432\u0448\u0435\u0439\u0441\u044f \u043f\u0440\u0438\u043c\u0435\u0440\u043d\u043e \u043d\u0430 4 \u043a\u0438\u043b\u043e\u043c\u0435\u0442\u0440\u0430. \u041f\u0440\u044f\u043c\u043e \u0432 \u0446\u0435\u043d\u0442\u0440\u0435 \u0433\u043e\u0440\u043e\u0434\u0430. \u0411\u0443\u043b\u044c\u0432\u0430\u0440\u044b \u2013 \u044d\u0442\u043e \u043f\u0440\u0435\u043a\u0440\u0430\u0441\u043d\u043e\u0435 \u0441\u043e\u0447\u0435\u0442\u0430\u043d\u0438\u0435 \u043f\u0440\u0438\u0440\u043e\u0434\u044b \u0438 \u0433\u043e\u0440\u043e\u0434\u0430. \u0417\u0438\u043c\u043e\u0439 \u0437\u0434\u0435\u0441\u044c \u043d\u0438\u043a\u043e\u0433\u043e \u043d\u0435\u0442, \u0430 \u043b\u0435\u0442\u043e\u043c \u043a\u0430\u0436\u0434\u044b\u0439 \u0432\u0435\u0447\u0435\u0440, \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0432 \u0432\u044b\u0445\u043e\u0434\u043d\u044b\u0435, \u0437\u0430\u043f\u043e\u043b\u043d\u0435\u043d\u043e \u0442\u043e\u043b\u043f\u043e\u0439. \u0417\u0434\u0435\u0441\u044c \u043f\u0440\u043e\u0445\u043e\u0434\u0438\u0442 \u043e\u0434\u043d\u0430 \u0431\u043e\u043b\u044c\u0448\u0430\u044f \u0432\u0435\u0447\u0435\u0440\u0438\u043d\u043a\u0430 (\u0442\u0435\u043c \u0431\u043e\u043b\u0435\u0435, \u0447\u0442\u043e \u0437\u0434\u0435\u0441\u044c \u043c\u043e\u0436\u043d\u043e \u043b\u0435\u0433\u0430\u043b\u044c\u043d\u043e \u0440\u0430\u0441\u043f\u0438\u0432\u0430\u0442\u044c \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0430\u043b\u043a\u043e\u0433\u043e\u043b\u044c). \u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u0433\u043e\u0440\u043e\u0434\u0430 \u043f\u043e\u0434 \u0434\u0430\u0432\u043b\u0435\u043d\u0438\u0435\u043c \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u043c\u043d\u0435\u043d\u0438\u044f \u0437\u0430\u0431\u043e\u0442\u0438\u0442\u0441\u044f \u043e\u0431 \u044d\u0442\u043e\u043c \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0438: \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u044b \u0440\u0435\u0433\u043b\u0430\u043c\u0435\u043d\u0442\u044b, \u043e\u0431\u043e\u0437\u043d\u0430\u0447\u0435\u043d\u044b \u043c\u0435\u0441\u0442\u0430 \u0434\u043b\u044f \u0431\u0430\u0440\u043e\u0432 \u0438 \u0441\u0430\u0434\u043e\u0432, \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u043e\u0432\u0430\u043d\u044b \u0442\u0435\u043d\u0434\u0435\u0440\u044b. \u0415\u0441\u0442\u044c \u043a\u043e\u043d\u0446\u0435\u0440\u0442\u044b, \u0435\u0441\u0442\u044c \u0448\u0435\u0437\u043b\u043e\u043d\u0433\u0438, \u0435\u0441\u0442\u044c \u0442\u0443\u0430\u043b\u0435\u0442\u044b.\r\n\r\n\u0412\u0440\u0435\u043c\u044f \u043e\u0442 \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043f\u044b\u0442\u0430\u0435\u0442\u0441\u044f \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c Boulevards \u0432 \u0441\u0432\u043e\u0438\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u0446\u0435\u043b\u044f\u0445. \u041a \u043d\u0438\u043c \u043f\u0440\u0438\u0441\u043e\u0435\u0434\u0438\u043d\u0438\u043b\u0430\u0441\u044c \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 Glovo. \u041e\u043d\u0430 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u043e\u0432\u0430\u043b\u0430 \u0442\u0430\u043c \u0441\u0432\u043e\u0439 \u043f\u0443\u043d\u043a\u0442 \u043f\u0440\u0438\u0435\u043c\u0430 \u0437\u0430\u043a\u0430\u0437\u043e\u0432. \u0418 \u043a\u043e\u043d\u0435\u0447\u043d\u043e, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0430 \u0435\u0433\u043e \u043a\u0430\u043a \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u0441\u0442\u0435\u043d\u0434: \u044f\u0440\u043a\u0438\u0435 \u043b\u043e\u0433\u043e\u0442\u0438\u043f\u044b, \u0432\u0441\u0435 \u0432 \u044f\u0440\u043a\u0438\u0445 \u0444\u0438\u0440\u043c\u0435\u043d\u043d\u044b\u0445 \u0446\u0432\u0435\u0442\u0430\u0445, \u043d\u0438\u043a\u0430\u043a\u043e\u0439 \u043f\u043e\u0449\u0430\u0434\u044b.\r\n\r\n\u041c\u044b \u0441\u043f\u0440\u043e\u0441\u0438\u043b\u0438 \u0412\u0430\u0440\u0448\u0430\u0432\u0441\u043a\u0438\u0439 \u0441\u043e\u0432\u0435\u0442 \u043f\u043e \u043e\u0437\u0435\u043b\u0435\u043d\u0435\u043d\u0438\u044e, \u0437\u043d\u0430\u044e\u0442 \u043b\u0438 \u043e\u043d\u0438 \u0447\u0442\u043e-\u043d\u0438\u0431\u0443\u0434\u044c \u043e\u0431 \u044d\u0442\u043e\u043c. \u0423\u0442\u0432\u0435\u0440\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u043e\u0442\u0432\u0435\u0442: \u0434\u0430, \u0437\u043d\u0430\u0435\u043c, \u0432\u0438\u0437\u0443\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u0432\u0438\u0434\u0435\u043b\u0438, \u043e\u0434\u043e\u0431\u0440\u0438\u043b\u0438.\r\n\r\n\u0418\u0442\u0430\u043a, \u0443 \u043d\u0430\u0441 \u0435\u0441\u0442\u044c \u0435\u0449\u0435 \u043e\u0434\u043d\u043e \u043c\u0435\u0441\u0442\u043e, \u0433\u0434\u0435 \u0432\u043c\u0435\u0441\u0442\u043e \u0437\u0435\u043b\u0435\u043d\u0438 \u0435\u0441\u0442\u044c \u043d\u0435\u0447\u0442\u043e, \u0434\u0435\u043b\u0430\u044e\u0449\u0435\u0435 \u0432\u0438\u0434, \u0447\u0442\u043e \u044d\u0442\u043e \u043d\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u043d\u043e \u043e\u043d\u043e \u0435\u0441\u0442\u044c, \u043d\u043e \u0432 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u043c \u0432\u0438\u0434\u0435.\r\n\r\n\u0418\u0442\u0430\u043a, \u043c\u044b \u043f\u0440\u0438\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u0435\u043c \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443 Glovo \u0438 \u043f\u0440\u0438\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u0435\u043c \u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 Zielenia.","_ru_post_name":"%d0%b4%d0%bb%d1%8f-%d1%87%d0%b5%d0%b3%d0%be-%d0%bd%d1%83%d0%b6%d0%bd%d0%be-%d0%be%d0%b1%d1%89%d0%b5%d1%81%d1%82%d0%b2%d0%b5%d0%bd%d0%bd%d0%be%d0%b5-%d0%bf%d1%80%d0%be%d1%81%d1%82%d1%80%d0%b0%d0%bd","_ru_post_excerpt":"","_ru_post_title":"\u0414\u041b\u042f \u0427\u0415\u0413\u041e \u041d\u0423\u0416\u041d\u041e \u041e\u0411\u0429\u0415\u0421\u0422\u0412\u0415\u041d\u041d\u041e\u0415 \u041f\u0420\u041e\u0421\u0422\u0420\u0410\u041d\u0421\u0422\u0412\u041e?","edit_language":"en","footnotes":""},"categories":[1],"tags":[],"class_list":["post-956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci"],"_links":{"self":[{"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/posts\/956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/comments?post=956"}],"version-history":[{"count":1,"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/posts\/956\/revisions"}],"predecessor-version":[{"id":958,"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/posts\/956\/revisions\/958"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/media\/957"}],"wp:attachment":[{"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/media?parent=956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/categories?post=956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/tags?post=956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}