{"id":3331,"date":"2026-10-27T09:00:53","date_gmt":"2026-10-27T08:00:53","guid":{"rendered":"https:\/\/zentrale.pl\/?p=3331"},"modified":"2026-10-26T17:41:11","modified_gmt":"2026-10-26T16:41:11","slug":"wyborcza-lobbing-platform-na-pelnej-k","status":"publish","type":"post","link":"https:\/\/zentrale.pl\/en\/wyborcza-lobbing-platform-na-pelnej-k\/","title":{"rendered":"","raw":""},"content":{"rendered":"<p>WYBORCZA: FULL-THROTTLE LOBBYING BY DELIVERY PLATFORMS<\/p>\n<p>In a recently published article, *Gazeta Wyborcza* describes a sudden surge in activity by delivery platforms aimed at burnishing their public image. These platforms are purchasing large-scale advertisements, publishing sponsored content backed by reports, and even organizing meetings with local business owners. Naturally, this is all a calculated attempt to manipulate public opinion. The goal is to soften the implementation of the Platform Work Directive\u2014in other words, to maintain the status quo regarding the labor rights of those who work as couriers. We have written about this many times ourselves (e.g., <a href=\"https:\/\/zentrale.pl\/jak-platformy-wplywaja-na-tworzenie-prawa\/\" target=\"_blank\">here<\/a>).<\/p>\n<p>Below is a summary of the *Wyborcza* article:<br \/>\nIn this narrative, corporations cast themselves almost as social organizations, claiming they are trying to rein in &#8220;overzealous&#8221; politicians out of concern for small business owners and couriers.<br \/>\nThis turns reality on its head. Companies that possess vastly more bargaining power than an individual courier present themselves as defenders of that courier\u2019s freedom. Global conglomerates pose as allies to small business owners in the fight against &#8220;market giants,&#8221; or hide behind the image of a grandmother traveling to visit her grandchild.<br \/>\nIt becomes easy to lose sight of what the discussion surrounding platform work is actually about\u2014and I would argue that it should be primarily about the workers themselves.<\/p>\n<p>You can find the full text here: <a href=\"https:\/\/wyborcza.biz\/biznes\/7,159911,33076243,nagle-uber-troszczy-sie-o-babcie-i-male-restauracje-pracownicy.html\" target=\"_blank\">wyborcza.biz<\/a><\/p>\n<p>Additionally, we recommend an interview with Katarzyna Duda in the weekly magazine *Polityka*:<br \/>\n<a href=\"https:\/\/www.polityka.pl\/tygodnikpolityka\/rynek\/2360913,1,bylam-kurierka-kulisy-pracy-z-algorytmem-zadna-opowiesc-nie-odda-tego-jakie-to-fizycznie-trudne.read\" target=\"_blank\">&#8220;I Was a Courier: Behind the Scenes of Working with an Algorithm.&#8221; &#8220;No story can truly convey how physically demanding it is&#8221;<\/a><\/p>\n<p>#zentrale_media_review<\/p>\n<p><HR><br \/>\nAnd furthermore:<br \/>\nTHERE ARE 1 MONTH AND 5 DAYS LEFT TO IMPLEMENT THE DIRECTIVE ON PLATFORM WORK.<\/p>\n","protected":false,"raw":"WYBORCZA: FULL-THROTTLE LOBBYING BY DELIVERY PLATFORMS\r\n\r\nIn a recently published article, *Gazeta Wyborcza* describes a sudden surge in activity by delivery platforms aimed at burnishing their public image. These platforms are purchasing large-scale advertisements, publishing sponsored content backed by reports, and even organizing meetings with local business owners. Naturally, this is all a calculated attempt to manipulate public opinion. The goal is to soften the implementation of the Platform Work Directive\u2014in other words, to maintain the status quo regarding the labor rights of those who work as couriers. We have written about this many times ourselves (e.g., <a href=\"https:\/\/zentrale.pl\/jak-platformy-wplywaja-na-tworzenie-prawa\/\" target=\"_blank\">here<\/a>).\r\n\r\nBelow is a summary of the *Wyborcza* article:\r\nIn this narrative, corporations cast themselves almost as social organizations, claiming they are trying to rein in \"overzealous\" politicians out of concern for small business owners and couriers.\r\nThis turns reality on its head. Companies that possess vastly more bargaining power than an individual courier present themselves as defenders of that courier\u2019s freedom. Global conglomerates pose as allies to small business owners in the fight against \"market giants,\" or hide behind the image of a grandmother traveling to visit her grandchild.\r\nIt becomes easy to lose sight of what the discussion surrounding platform work is actually about\u2014and I would argue that it should be primarily about the workers themselves.\r\n\r\nYou can find the full text here: <a href=\"https:\/\/wyborcza.biz\/biznes\/7,159911,33076243,nagle-uber-troszczy-sie-o-babcie-i-male-restauracje-pracownicy.html\" target=\"_blank\">wyborcza.biz<\/a>\r\n\r\nAdditionally, we recommend an interview with Katarzyna Duda in the weekly magazine *Polityka*:\r\n<a href=\"https:\/\/www.polityka.pl\/tygodnikpolityka\/rynek\/2360913,1,bylam-kurierka-kulisy-pracy-z-algorytmem-zadna-opowiesc-nie-odda-tego-jakie-to-fizycznie-trudne.read\" target=\"_blank\">\"I Was a Courier: Behind the Scenes of Working with an Algorithm.\" \"No story can truly convey how physically demanding it is\"<\/a>\r\n\r\n#zentrale_media_review\r\n\r\n<HR>\r\nAnd furthermore:\r\nTHERE ARE 1 MONTH AND 5 DAYS LEFT TO IMPLEMENT THE DIRECTIVE ON PLATFORM WORK."},"excerpt":{"rendered":"","protected":false,"raw":""},"author":1,"featured_media":3071,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_pl_post_content":"Gazeta Wyborcza w ostatnio opublikowanym artykule opisa\u0142a nag\u0142y wzrost aktywno\u015bci Platform Dostaw w dba\u0142o\u015bci o sw\u00f3j wizerunek. Platformy wykupuj\u0105 wielkie reklamy, publikuj\u0105 artyku\u0142y sponsorowane podparte raportami, nawet organizuj\u0105 spotkania z lokalnymi przedsi\u0119biorcami. Wszystko to oczywi\u015bcie zwyk\u0142a manipulacja opini\u0105 publiczn\u0105. Celem jest rozmi\u0119kczenie wdro\u017cenia Dyrektywy o Pracy Platformowej, czyli zachowanie status quo w zakresie praw pracowniczych os\u00f3b pracuj\u0105cych jako Dostawcy. Sami te\u017c ju\u017c wielokrotnie o tym pisali\u015bmy (np. <a href=\"https:\/\/zentrale.pl\/jak-platformy-wplywaja-na-tworzenie-prawa\/\" target=\"_blank\">tutaj<\/a>).\r\n\r\nTeraz przytoczymy tylko podsumowanie artyku\u0142u z Wyborczej:\r\nW tej opowie\u015bci korporacje wyst\u0119puj\u0105 niemal w roli organizacji spo\u0142ecznych, kt\u00f3re z troski o drobnych przedsi\u0119biorc\u00f3w i kurier\u00f3w pr\u00f3buj\u0105 powstrzyma\u0107 nadgorliwych polityk\u00f3w.\r\nTo postawienie sprawy na g\u0142owie. Firmy, kt\u00f3re maj\u0105 zdecydowanie wi\u0119ksz\u0105 si\u0142\u0119 przetargow\u0105 ni\u017c pojedynczy kurier, przedstawiaj\u0105 si\u0119 jako obro\u0144cy jego wolno\u015bci. Globalne koncerny wyst\u0119puj\u0105 w roli sojusznik\u00f3w ma\u0142ych przedsi\u0119biorc\u00f3w w walce z rynkowymi gigantami, czy zas\u0142aniaj\u0105 si\u0119 babci\u0105 jad\u0105c\u0105 do wnuczka.\r\n\u0141atwo wtedy straci\u0107 z oczu, czego w\u0142a\u015bciwie dotyczy dyskusja o pracy platformowej. A \u015bmiem twierdzi\u0107, \u017ce powinna ona by\u0107 g\u0142\u00f3wnie o pracownikach\r\n\r\nCa\u0142y tekst znajdziecie tutaj: <a href=\"https:\/\/wyborcza.biz\/biznes\/7,159911,33076243,nagle-uber-troszczy-sie-o-babcie-i-male-restauracje-pracownicy.html\" target=\"_blank\">wyborcza.biz<\/a>\r\n\r\nA przy okazji polecamy wywiad z Katarzyn\u0105 Dud\u0105 w tygodniku Polityka:\r\n<a href=\"https:\/\/www.polityka.pl\/tygodnikpolityka\/rynek\/2360913,1,bylam-kurierka-kulisy-pracy-z-algorytmem-zadna-opowiesc-nie-odda-tego-jakie-to-fizycznie-trudne.read\" target=\"_blank\">By\u0142am kurierk\u0105. Kulisy pracy z algorytmem. \u201e\u017badna opowie\u015b\u0107 nie odda tego, jakie to fizycznie trudne\u201d<\/a>\r\n\r\n#zentrale_przeglad_mediow\r\n\r\n<HR>\r\nA poza tym:\r\nNA WDRO\u017bENIE DYREKTYWY O PRACY PLATFORMOWEJ ZOSTA\u0141 1 MIESI\u0104C I 5 DNI.\r\n\r\n\r\n\r\n\r\n","_pl_post_name":"wyborcza-lobbing-platform-na-pelnej-k","_pl_post_excerpt":"","_pl_post_title":"WYBORCZA: LOBBING PLATFORM NA PE\u0141NEJ K.","_en_post_content":"WYBORCZA: FULL-THROTTLE LOBBYING BY DELIVERY PLATFORMS\r\n\r\nIn a recently published article, *Gazeta Wyborcza* describes a sudden surge in activity by delivery platforms aimed at burnishing their public image. These platforms are purchasing large-scale advertisements, publishing sponsored content backed by reports, and even organizing meetings with local business owners. Naturally, this is all a calculated attempt to manipulate public opinion. The goal is to soften the implementation of the Platform Work Directive\u2014in other words, to maintain the status quo regarding the labor rights of those who work as couriers. We have written about this many times ourselves (e.g., <a href=\"https:\/\/zentrale.pl\/jak-platformy-wplywaja-na-tworzenie-prawa\/\" target=\"_blank\">here<\/a>).\r\n\r\nBelow is a summary of the *Wyborcza* article:\r\nIn this narrative, corporations cast themselves almost as social organizations, claiming they are trying to rein in \"overzealous\" politicians out of concern for small business owners and couriers.\r\nThis turns reality on its head. Companies that possess vastly more bargaining power than an individual courier present themselves as defenders of that courier\u2019s freedom. Global conglomerates pose as allies to small business owners in the fight against \"market giants,\" or hide behind the image of a grandmother traveling to visit her grandchild.\r\nIt becomes easy to lose sight of what the discussion surrounding platform work is actually about\u2014and I would argue that it should be primarily about the workers themselves.\r\n\r\nYou can find the full text here: <a href=\"https:\/\/wyborcza.biz\/biznes\/7,159911,33076243,nagle-uber-troszczy-sie-o-babcie-i-male-restauracje-pracownicy.html\" target=\"_blank\">wyborcza.biz<\/a>\r\n\r\nAdditionally, we recommend an interview with Katarzyna Duda in the weekly magazine *Polityka*:\r\n<a href=\"https:\/\/www.polityka.pl\/tygodnikpolityka\/rynek\/2360913,1,bylam-kurierka-kulisy-pracy-z-algorytmem-zadna-opowiesc-nie-odda-tego-jakie-to-fizycznie-trudne.read\" target=\"_blank\">\"I Was a Courier: Behind the Scenes of Working with an Algorithm.\" \"No story can truly convey how physically demanding it is\"<\/a>\r\n\r\n#zentrale_media_review\r\n\r\n<HR>\r\nAnd furthermore:\r\nTHERE ARE 1 MONTH AND 5 DAYS LEFT TO IMPLEMENT THE DIRECTIVE ON PLATFORM WORK.","_en_post_name":"wyborcza-lobbing-platform-na-pelnej-k","_en_post_excerpt":"","_en_post_title":"","_ru_post_content":"\u0412 \u043d\u0435\u0434\u0430\u0432\u043d\u043e \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 Gazeta Wyborcza \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u0432\u043d\u0435\u0437\u0430\u043f\u043d\u044b\u0439 \u0432\u0441\u043f\u043b\u0435\u0441\u043a \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438 \u0432 \u043f\u043e\u043f\u044b\u0442\u043a\u0435 \u0437\u0430\u0449\u0438\u0442\u0438\u0442\u044c \u0441\u0432\u043e\u0439 \u0438\u043c\u0438\u0434\u0436. \u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b 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\u043a\u0443\u0440\u044c\u0435\u0440\u0430\u043c\u0438. \u041c\u044b \u0441\u0430\u043c\u0438 \u043c\u043d\u043e\u0433\u043e \u0440\u0430\u0437 \u043f\u0438\u0441\u0430\u043b\u0438 \u043e\u0431 \u044d\u0442\u043e\u043c (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, <a href=\"https:\/\/zentrale.pl\/jak-platformy-wplywuja-na-twarz-prawa\/\" target=\"_blank\">\u0437\u0434\u0435\u0441\u044c<\/a>).\r\n\r\n\u0421\u0435\u0439\u0447\u0430\u0441 \u043c\u044b \u043f\u0440\u043e\u0441\u0442\u043e \u043a\u0440\u0430\u0442\u043a\u043e \u0438\u0437\u043b\u043e\u0436\u0438\u043c \u0441\u0442\u0430\u0442\u044c\u044e \u0438\u0437 Wyborcza:\r\n\r\n\u0412 \u044d\u0442\u043e\u0439 \u0438\u0441\u0442\u043e\u0440\u0438\u0438 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0438\u0438 \u0438\u0433\u0440\u0430\u044e\u0442 \u0440\u043e\u043b\u044c \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0439, \u043f\u044b\u0442\u0430\u044e\u0449\u0438\u0445\u0441\u044f \u043e\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u0447\u0440\u0435\u0437\u043c\u0435\u0440\u043d\u043e \u0440\u044c\u044f\u043d\u044b\u0445 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u043e\u0432 \u0438\u0437-\u0437\u0430 \u0437\u0430\u0431\u043e\u0442\u044b \u043e \u043c\u0430\u043b\u043e\u043c \u0431\u0438\u0437\u043d\u0435\u0441\u0435 \u0438 \u043a\u0443\u0440\u044c\u0435\u0440\u0430\u0445.\r\n\u042d\u0442\u043e \u043f\u043e\u043b\u043d\u044b\u0439 \u0440\u0430\u0437\u0432\u043e\u0440\u043e\u0442. \u041a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u043e\u0431\u043b\u0430\u0434\u0430\u044e\u0449\u0438\u0435 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0431\u043e\u043b\u044c\u0448\u0435\u0439 \u043f\u0435\u0440\u0435\u0433\u043e\u0432\u043e\u0440\u043d\u043e\u0439 \u0441\u0438\u043b\u043e\u0439, \u0447\u0435\u043c \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0435 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\u043d\u0430\u0432\u0435\u0441\u0442\u0438\u0442\u044c \u0432\u043d\u0443\u043a\u0430.\r\n\r\n\u041b\u0435\u0433\u043a\u043e \u0443\u043f\u0443\u0441\u0442\u0438\u0442\u044c \u0438\u0437 \u0432\u0438\u0434\u0443, \u043e \u0447\u0451\u043c \u043d\u0430 \u0441\u0430\u043c\u043e\u043c \u0434\u0435\u043b\u0435 \u0438\u0434\u0451\u0442 \u0440\u0435\u0447\u044c \u0432 \u0434\u0438\u0441\u043a\u0443\u0441\u0441\u0438\u0438 \u043e \u0440\u0430\u0431\u043e\u0442\u0435 \u043d\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0445. \u0418, \u043e\u0441\u043c\u0435\u043b\u044e\u0441\u044c \u0441\u043a\u0430\u0437\u0430\u0442\u044c, \u043e\u043d\u0430 \u0434\u043e\u043b\u0436\u043d\u0430 \u0432 \u043f\u0435\u0440\u0432\u0443\u044e \u043e\u0447\u0435\u0440\u0435\u0434\u044c \u043a\u0430\u0441\u0430\u0442\u044c\u0441\u044f \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432.\r\n\r\n\u041f\u043e\u043b\u043d\u044b\u0439 \u0442\u0435\u043a\u0441\u0442 \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0439\u0442\u0438 \u0437\u0434\u0435\u0441\u044c: <a href=\"https:\/\/wyborcza.biz\/biznes\/7,159911,33076243,nagle-uber-troszczy-sie-o-babcie-i-male-restauracje-pracownicy.html\" target=\"_blank\">wyborcza.biz<\/a>\r\n\r\n\u0410 \u0435\u0449\u0451 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c \u0438\u043d\u0442\u0435\u0440\u0432\u044c\u044e \u0441 \u041a\u0430\u0442\u0430\u0440\u0436\u0438\u043d\u043e\u0439 \u0414\u0443\u0434\u043e\u0439 \u0432 \u0435\u0436\u0435\u043d\u0435\u0434\u0435\u043b\u044c\u043d\u0438\u043a\u0435 \u00ab\u041f\u043e\u043b\u0438\u0442\u0438\u043a\u0430\u00bb:\r\n\r\n<a href=\"https:\/\/www.polityka.pl\/tygodnikpolityka\/rynek\/2360913,1,bylam-kurierka-kulisy-pracy-z-algorytmem-zadna-opowiesc-nie-odda-tego-jakie-to-fizicznie-trudne.read\" target=\"_blank\">\u042f \u0431\u044b\u043b\u0430 \u043a\u0443\u0440\u044c\u0435\u0440\u043e\u043c. \u0417\u0430 \u043a\u0443\u043b\u0438\u0441\u0430\u043c\u0438 \u0440\u0430\u0431\u043e\u0442\u044b \u0441 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u043e\u043c. \u00ab\u041d\u0438\u043a\u0430\u043a\u0430\u044f \u0438\u0441\u0442\u043e\u0440\u0438\u044f \u043d\u0435 \u043f\u0435\u0440\u0435\u0434\u0430\u0441\u0442, \u043d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u044d\u0442\u043e \u0444\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u0438 \u0442\u044f\u0436\u0435\u043b\u043e\u00bb.<\/a>\r\n\r\n#zentrale_przeglad_mediow\r\n\r\n<HR>\r\n\u0418 \u0435\u0449\u0451:\r\n\u0414\u041e \u0412\u0412\u0415\u0414\u0415\u041d\u0418\u042f \u0414\u0418\u0420\u0415\u041a\u0422\u0418\u0412\u042b \u041e \u0420\u0410\u0411\u041e\u0422\u0415 \u041d\u0410 \u041f\u041b\u0410\u0422\u0424\u041e\u0420\u041c\u0410\u0425 \u041e\u0421\u0422\u0410\u041b\u041e\u0421\u042c 1 \u041c\u0415\u0421\u042f\u0426 \u0418 5 \u0414\u041d\u0415\u0419.","_ru_post_name":"%d0%b2%d1%8b%d0%b1%d0%be%d1%80%d1%87%d0%b0-%d0%bb%d0%be%d0%b1%d0%b1%d0%b8%d1%80%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d0%b5-%d0%bf%d0%bb%d0%b0%d1%82%d1%84%d0%be%d1%80%d0%bc-%d0%bd%d0%b0-%d0%bf%d0%be%d0%bb","_ru_post_excerpt":"","_ru_post_title":"\u0412\u042b\u0411\u041e\u0420\u0427\u0410: \u041b\u041e\u0411\u0411\u0418\u0420\u041e\u0412\u0410\u041d\u0418\u0415 \u041f\u041b\u0410\u0422\u0424\u041e\u0420\u041c \u041d\u0410 \u041f\u041e\u041b\u041d\u042b\u0419 \u0413\u041e\u0420\u041e\u0414","edit_language":"en","footnotes":""},"categories":[1,45,48],"tags":[38,41],"class_list":["post-3331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-dyrektywa-o-pracy-dla-platform","category-przeglad-mediow","tag-dyrektywa-o-pracy-dla-platform","tag-przeglad-mediow"],"_links":{"self":[{"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/posts\/3331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/comments?post=3331"}],"version-history":[{"count":1,"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/posts\/3331\/revisions"}],"predecessor-version":[{"id":3332,"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/posts\/3331\/revisions\/3332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/media\/3071"}],"wp:attachment":[{"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/media?parent=3331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/categories?post=3331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/tags?post=3331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}