{"id":1518,"date":"2025-03-11T09:00:14","date_gmt":"2025-03-11T08:00:14","guid":{"rendered":"https:\/\/zentrale.pl\/?p=1518"},"modified":"2025-03-10T20:30:09","modified_gmt":"2025-03-10T19:30:09","slug":"data-that-turns-into-restaurants","status":"publish","type":"post","link":"https:\/\/zentrale.pl\/en\/data-that-turns-into-restaurants\/","title":{"rendered":"DATA THAT TURNS INTO RESTAURANTS","raw":"DATA THAT TURNS INTO RESTAURANTS"},"content":{"rendered":"<p>Yesterday [10.03.2025] we touched on the topic of sources of income for Delivery Platforms (see <a href=\"https:\/\/zentrale.pl\/na-czym-i-na-kim-zarabiaja-platformy-dostaw\/\">here<\/a>). But we have not yet described one important issue: access to data.<br \/>\nPlatforms, fulfilling thousands of orders, collect data not only about employees or customers, but also about their preferences: they know when, where, and what orders are most often placed.<\/p>\n<p>And already in 2020, in the middle of the Lockdown, the German Hotel and Restaurant Association (DEHOGA) pointed out that this gives them a huge advantage in negotiations with restaurants.<\/p>\n<p>DEHOGA described cases when the Deliveroo Platform used the collected data and launched its own kitchens in London, where the most popular dishes were prepared in advance and then quickly delivered. Amazon has also developed algorithms that, based on similar data, calculate what dishes customers want and when. According to DEHOGA, in 2020, there were &#8220;ghost restaurants&#8221; in Berlin that do not exist in reality, but were creations available only on the Wolt Platform.<\/p>\n<p>So if this was the case five years ago, we can only guess how the data is used by the Platforms.<\/p>\n<p>#zentrale_rzeczywistosc<\/p>\n","protected":false,"raw":"Yesterday [10.03.2025] we touched on the topic of sources of income for Delivery Platforms (see <a href=\"https:\/\/zentrale.pl\/na-czym-i-na-kim-zarabiaja-platformy-dostaw\/\">here<\/a>). But we have not yet described one important issue: access to data.\r\nPlatforms, fulfilling thousands of orders, collect data not only about employees or customers, but also about their preferences: they know when, where, and what orders are most often placed.\r\n\r\nAnd already in 2020, in the middle of the Lockdown, the German Hotel and Restaurant Association (DEHOGA) pointed out that this gives them a huge advantage in negotiations with restaurants.\r\n\r\nDEHOGA described cases when the Deliveroo Platform used the collected data and launched its own kitchens in London, where the most popular dishes were prepared in advance and then quickly delivered. Amazon has also developed algorithms that, based on similar data, calculate what dishes customers want and when. According to DEHOGA, in 2020, there were \"ghost restaurants\" in Berlin that do not exist in reality, but were creations available only on the Wolt Platform.\r\n\r\nSo if this was the case five years ago, we can only guess how the data is used by the Platforms.\r\n\r\n#zentrale_rzeczywistosc"},"excerpt":{"rendered":"","protected":false,"raw":""},"author":1,"featured_media":1519,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_pl_post_content":"Wczoraj [10.03.2025] poruszali\u015bmy temat \u017ar\u00f3de\u0142 dochodu dla Platform Dostaw (zobacz <a href=\"https:\/\/zentrale.pl\/na-czym-i-na-kim-zarabiaja-platformy-dostaw\/\">tutaj<\/a>). Ale nie opisali\u015bmy jeszcze jednego wa\u017cnego zagadnienia: dost\u0119pu do danych.\r\nPlatformy, realizuj\u0105c tysi\u0105ce zlece\u0144, gromadz\u0105 dane nie tylko o pracownikach czy o klientach, ale r\u00f3wnie\u017c o ich preferencjach: wiedz\u0105 kiedy, gdzie, i jakie zam\u00f3wienia najcz\u0119\u015bciej s\u0105 sk\u0142adane.\r\n\r\nI ju\u017c w 2020 roku, w \u015brodku Lockdownu, Niemieckie Stowarzyszenie Hoteli i Restauracji (DEHOGA) zwraca\u0142o uwag\u0119, \u017ce daje to im ogromn\u0105 przewag\u0119 w negocjacjach z restauracjami.\r\nDEHOGA opisywa\u0142a przypadki, gdy Platforma Deliveroo wykorzysta\u0142a zgromadzone dane i uruchomi\u0142a w Londynie w\u0142asne kuchnie, w kt\u00f3rych najpopularniejsze dania by\u0142y wcze\u015bniej przygotowywane, a nast\u0119pnie b\u0142yskawicznie dostarczane. Amazon r\u00f3wnie\u017c opracowa\u0142 algorytmy, kt\u00f3re na podstawie podobnych danych obliczaj\u0105, na jakie dania klienci maj\u0105 ochot\u0119 i kiedy. Wg DEHOGA w 2020 roku Berlinie funkcjonowa\u0142y \"restauracje-duchy\u201d, kt\u00f3re nie istniej\u0105 w rzeczywisto\u015bci, a by\u0142y tworami dost\u0119pnymi tylko na Platformie Wolt.\r\n\r\nJe\u015bli wi\u0119c tak by\u0142o ju\u017c pi\u0119\u0107 lat temu, to mo\u017cemy tylko domy\u015bla\u0107 si\u0119, jak s\u0105 wykorzystywane dane przez Platformy.\r\n\r\n#zentrale_rzeczywistosc","_pl_post_name":"dane-ktore-zamieniaja-sie-w-restauracje","_pl_post_excerpt":"","_pl_post_title":"DANE, KTORE ZAMIENIAJ\u0104 SI\u0118 W RESTAURACJE","_en_post_content":"Yesterday [10.03.2025] we touched on the topic of sources of income for Delivery Platforms (see <a href=\"https:\/\/zentrale.pl\/na-czym-i-na-kim-zarabiaja-platformy-dostaw\/\">here<\/a>). But we have not yet described one important issue: access to data.\r\nPlatforms, fulfilling thousands of orders, collect data not only about employees or customers, but also about their preferences: they know when, where, and what orders are most often placed.\r\n\r\nAnd already in 2020, in the middle of the Lockdown, the German Hotel and Restaurant Association (DEHOGA) pointed out that this gives them a huge advantage in negotiations with restaurants.\r\n\r\nDEHOGA described cases when the Deliveroo Platform used the collected data and launched its own kitchens in London, where the most popular dishes were prepared in advance and then quickly delivered. Amazon has also developed algorithms that, based on similar data, calculate what dishes customers want and when. According to DEHOGA, in 2020, there were \"ghost restaurants\" in Berlin that do not exist in reality, but were creations available only on the Wolt Platform.\r\n\r\nSo if this was the case five years ago, we can only guess how the data is used by the Platforms.\r\n\r\n#zentrale_rzeczywistosc","_en_post_name":"data-that-turns-into-restaurants","_en_post_excerpt":"","_en_post_title":"DATA THAT TURNS INTO RESTAURANTS","_ru_post_content":"\u0412\u0447\u0435\u0440\u0430 [03.10.2025] \u043c\u044b \u043e\u0431\u0441\u0443\u0436\u0434\u0430\u043b\u0438 \u0442\u0435\u043c\u0443 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432 \u0434\u043e\u0445\u043e\u0434\u0430 \u0434\u043b\u044f \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438 (\u0441\u043c. <a href=\"https:\/\/zentrale.pl\/na-czym-i-na-kim-zarabiaja-platformy-dostaw\/\">\u0437\u0434\u0435\u0441\u044c<\/a>). \u041d\u043e \u043c\u044b \u0435\u0449\u0435 \u043d\u0435 \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0435\u043b\u0438 \u043e\u0434\u0438\u043d \u0432\u0430\u0436\u043d\u044b\u0439 \u0432\u043e\u043f\u0440\u043e\u0441: \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u0434\u0430\u043d\u043d\u044b\u043c.\r\n\u0412\u044b\u043f\u043e\u043b\u043d\u044f\u044f \u0442\u044b\u0441\u044f\u0447\u0438 \u0437\u0430\u043a\u0430\u0437\u043e\u0432, \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b \u0441\u043e\u0431\u0438\u0440\u0430\u044e\u0442 \u0434\u0430\u043d\u043d\u044b\u0435 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043e \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u0430\u0445 \u0438\u043b\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u0445, \u043d\u043e \u0438 \u043e\u0431 \u0438\u0445 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0442\u0435\u043d\u0438\u044f\u0445: \u043e\u043d\u0438 \u0437\u043d\u0430\u044e\u0442, \u043a\u043e\u0433\u0434\u0430, \u0433\u0434\u0435 \u0438 \u043a\u0430\u043a\u0438\u0435 \u0437\u0430\u043a\u0430\u0437\u044b \u0440\u0430\u0437\u043c\u0435\u0449\u0430\u044e\u0442\u0441\u044f \u0447\u0430\u0449\u0435 \u0432\u0441\u0435\u0433\u043e.\r\n\r\n\u0418 \u0443\u0436\u0435 \u0432 2020 \u0433\u043e\u0434\u0443, \u0432 \u0440\u0430\u0437\u0433\u0430\u0440 \u043a\u0430\u0440\u0430\u043d\u0442\u0438\u043d\u0430, \u0410\u0441\u0441\u043e\u0446\u0438\u0430\u0446\u0438\u044f \u043e\u0442\u0435\u043b\u0435\u0439 \u0438 \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u043e\u0432 \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u0438 (DEHOGA) \u043e\u0442\u043c\u0435\u0442\u0438\u043b\u0430, \u0447\u0442\u043e \u044d\u0442\u043e \u0434\u0430\u0435\u0442 \u0438\u043c \u043e\u0433\u0440\u043e\u043c\u043d\u043e\u0435 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u043e \u0432 \u043f\u0435\u0440\u0435\u0433\u043e\u0432\u043e\u0440\u0430\u0445 \u0441 \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u0430\u043c\u0438.\r\nDEHOGA \u043e\u043f\u0438\u0441\u0430\u043b\u0430 \u0441\u043b\u0443\u0447\u0430\u0438, \u043a\u043e\u0433\u0434\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 Deliveroo \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0430 \u0441\u043e\u0431\u0440\u0430\u043d\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0434\u043b\u044f \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u043a\u0443\u0445\u043e\u043d\u044c \u0432 \u041b\u043e\u043d\u0434\u043e\u043d\u0435, \u0433\u0434\u0435 \u0441\u0430\u043c\u044b\u0435 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b\u0435 \u0431\u043b\u044e\u0434\u0430 \u0433\u043e\u0442\u043e\u0432\u0438\u043b\u0438\u0441\u044c \u0437\u0430\u0440\u0430\u043d\u0435\u0435, \u0430 \u0437\u0430\u0442\u0435\u043c \u0431\u044b\u0441\u0442\u0440\u043e \u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u043b\u0438\u0441\u044c. Amazon \u0442\u0430\u043a\u0436\u0435 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043b \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0434\u043b\u044f \u0440\u0430\u0441\u0447\u0435\u0442\u0430 \u0442\u043e\u0433\u043e, \u043a\u0430\u043a\u0438\u0435 \u0431\u043b\u044e\u0434\u0430 \u0438 \u043a\u043e\u0433\u0434\u0430 \u0445\u043e\u0442\u044f\u0442 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u044b. \u041f\u043e \u0434\u0430\u043d\u043d\u044b\u043c DEHOGA, \u0432 2020 \u0433\u043e\u0434\u0443 \u0432 \u0411\u0435\u0440\u043b\u0438\u043d\u0435 \u043f\u043e\u044f\u0432\u0438\u043b\u0438\u0441\u044c \u00ab\u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u044b-\u043f\u0440\u0438\u0437\u0440\u0430\u043a\u0438\u00bb, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0442 \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0438 \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u0442\u0432\u043e\u0440\u0435\u043d\u0438\u044f\u043c\u0438, \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u043c\u0438 \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435 Wolt.\r\n\r\n\u0415\u0441\u043b\u0438 \u0431\u044b \u044d\u0442\u043e \u0431\u044b\u043b\u043e \u0442\u0430\u043a \u043f\u044f\u0442\u044c \u043b\u0435\u0442 \u043d\u0430\u0437\u0430\u0434, \u043c\u044b \u043c\u043e\u0433\u043b\u0438 \u0431\u044b \u0442\u043e\u043b\u044c\u043a\u043e \u0434\u043e\u0433\u0430\u0434\u044b\u0432\u0430\u0442\u044c\u0441\u044f, \u043a\u0430\u043a \u044d\u0442\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442\u0441\u044f \u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u043c\u0438.\r\n\r\n#zentrale_rzeczywistosc","_ru_post_name":"%d0%b4%d0%b0%d0%bd%d0%bd%d1%8b%d0%b5-%d0%ba%d0%be%d1%82%d0%be%d1%80%d1%8b%d0%b5-%d0%bf%d1%80%d0%b5%d0%b2%d1%80%d0%b0%d1%89%d0%b0%d1%8e%d1%82%d1%81%d1%8f-%d0%b2-%d1%80%d0%b5%d1%81%d1%82%d0%be%d1%80","_ru_post_excerpt":"","_ru_post_title":"\u0414\u0410\u041d\u041d\u042b\u0415, \u041a\u041e\u0422\u041e\u0420\u042b\u0415 \u041f\u0420\u0415\u0412\u0420\u0410\u0429\u0410\u042e\u0422\u0421\u042f \u0412 \u0420\u0415\u0421\u0422\u041e\u0420\u0410\u041d\u042b","edit_language":"en","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci"],"_links":{"self":[{"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/posts\/1518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/comments?post=1518"}],"version-history":[{"count":4,"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/posts\/1518\/revisions"}],"predecessor-version":[{"id":1523,"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/posts\/1518\/revisions\/1523"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/media\/1519"}],"wp:attachment":[{"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/media?parent=1518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/categories?post=1518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/tags?post=1518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}