In a fairly common view, Delivery Platforms make money on two things. First, on commissions charged on orders from restaurants and stores. And second, on the commission for the delivery service. In the first case, commissions can reach up to 40% of the order value. Here, the situation is stable: both parties (the Platform and the Seller) are bound by a permanent contract, and it specifies the terms of cooperation. Of course, if the seller is a large, popular fast food chain, their starting point for negotiations is completely different than a small local store.<\/p>\n
In the second case, it is difficult to talk about a fixed percentage. The one-time delivery fee paid by the customer has nothing to do with what the person delivering the goods gets. Sometimes it can even happen that the customer pays less than the supplier gets. Because it is not about the profit from a single order, but about the global profit. People who work as Suppliers often track these amounts and try to find a trend. And the trend is whatever the Algorithm wants at a given moment. And that’s it.<\/p>\n
But Platforms also have a lot of other options for earning money. For example, a seller can buy an ad on the Platform (a traditional banner), but can also buy better positioning on the list of available restaurants. The Seller can also organize (and pay for) a large campaign together with the Platform, in which both the Delivery Platform and a given restaurant or chain of stores will be advertised. Another option for the Platform is, of course, selling the equipment required for work (e.g. a company backpack, jacket or reflector) to Suppliers. We also know of a situation where the Platform earns money, for example, by renting a tablet that a restaurant uses to take orders.<\/p>\n
As you can see, there are plenty of options. Profit maximization is in full swing.<\/p>\n
#zentrale_rzeczywistosc<\/p>\n","protected":false,"raw":"In a fairly common view, Delivery Platforms make money on two things. First, on commissions charged on orders from restaurants and stores. And second, on the commission for the delivery service. In the first case, commissions can reach up to 40% of the order value. Here, the situation is stable: both parties (the Platform and the Seller) are bound by a permanent contract, and it specifies the terms of cooperation. Of course, if the seller is a large, popular fast food chain, their starting point for negotiations is completely different than a small local store.\r\n\r\nIn the second case, it is difficult to talk about a fixed percentage. The one-time delivery fee paid by the customer has nothing to do with what the person delivering the goods gets. Sometimes it can even happen that the customer pays less than the supplier gets. Because it is not about the profit from a single order, but about the global profit. People who work as Suppliers often track these amounts and try to find a trend. And the trend is whatever the Algorithm wants at a given moment. And that's it.\r\n\r\nBut Platforms also have a lot of other options for earning money. For example, a seller can buy an ad on the Platform (a traditional banner), but can also buy better positioning on the list of available restaurants. The Seller can also organize (and pay for) a large campaign together with the Platform, in which both the Delivery Platform and a given restaurant or chain of stores will be advertised. Another option for the Platform is, of course, selling the equipment required for work (e.g. a company backpack, jacket or reflector) to Suppliers. We also know of a situation where the Platform earns money, for example, by renting a tablet that a restaurant uses to take orders.\r\n\r\nAs you can see, there are plenty of options. Profit maximization is in full swing.\r\n\r\n#zentrale_rzeczywistosc"},"excerpt":{"rendered":"","protected":false,"raw":""},"author":1,"featured_media":1515,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_pl_post_content":"W do\u015b\u0107 powszechnym punkcie widzenia, Platformy Dostaw zarabiaj\u0105 na dw\u00f3ch rzeczach. Po pierwsze na prowizjach pobieranych od zam\u00f3wie\u0144 z restauracji i sklep\u00f3w. A po drugie na prowizji od us\u0142ugi dostaw. W pierwszym przypadku, prowizje potrafi\u0105 dochodzi\u0107 do nawet 40% warto\u015bci zam\u00f3wienia. Tutaj sytuacja jest stabilna: obie strony (Platform\u0119 i Sprzedawc\u0119) obowi\u0105zuje sta\u0142a umowa, a w niej s\u0105 okre\u015blone warunki wsp\u00f3\u0142pracy. Oczywi\u015bcie, je\u015bli sprzedawca jest du\u017c\u0105, popularn\u0105 sieci\u0105 fastfood, to jego punkt wyj\u015bcia do negocjacji jest zupe\u0142nie inny, ni\u017c ma\u0142ego sklepiku osiedlowego.\r\n\r\nW drugim przypadku, ci\u0119\u017cko jest m\u00f3wi\u0107 o sta\u0142ym procencie. Jednorazowa op\u0142ata za dostaw\u0119, kt\u00f3r\u0105 p\u0142aci klient ma si\u0119 nijak do tego co dostaje osoba, kt\u00f3ra je dostarcza. Czasem mo\u017ce by\u0107 nawet tak, \u017ce klient p\u0142aci mniej ni\u017c dostaje dostawca. Bo tu nie chodzi o zysk z pojedy\u0144czego zlecenia, ale o zysk globalny. Osoby, kt\u00f3re pracuj\u0105 jako Dostawcy, cz\u0119sto \u015bledz\u0105 te kwoty, i pr\u00f3buj\u0105 znale\u017a\u0107 jaki\u015b trend. A trend jest taki, jaki chce w danym momencie Algorytm. I tyle.\r\n\r\nAle Platformy maj\u0105 te\u017c mn\u00f3stwo innych opcji zarabiania. Np. sprzedawca mo\u017ce wykupi\u0107 reklam\u0119 na Platformie (taki tradycyjny baner) ale mo\u017ce te\u017c wykupi\u0107 lepsze pozycjonowanie na li\u015bcie dost\u0119pnych restauracji. Sprzedawca mo\u017ce te\u017c razem z Platform\u0105 zorganizowa\u0107 (i op\u0142aci\u0107) du\u017c\u0105 kampanie, w kt\u00f3rej reklamowana b\u0119dzie zar\u00f3wno Platforma Dostaw jak i dana restauracja lub sie\u0107 sklep\u00f3w. Kolejna opcja dla Platformy to oczywi\u015bcie sprzeda\u017c Dostawcom sprz\u0119tu wymaganego do pracy (np. firmowy plecak, kurtka czy odblask). Znamy te\u017c sytuacj\u0119, gdy Platforma zarabia np. na wynajmie tabletu, z kt\u00f3rego korzysta restauracja, by przyjmowa\u0107 zam\u00f3wienia.\r\n\r\nJak widzicie opcji jest mn\u00f3stwo. Maksymalizacja zysku ma si\u0119 doskonale.\r\n\r\n#zentrale_rzeczywistosc","_pl_post_name":"na-czym-i-na-kim-zarabiaja-platformy-dostaw","_pl_post_excerpt":"","_pl_post_title":"NA CZYM I NA KIM ZARABIAJ\u0104 PLATFORMY DOSTAW?","_en_post_content":"In a fairly common view, Delivery Platforms make money on two things. First, on commissions charged on orders from restaurants and stores. And second, on the commission for the delivery service. In the first case, commissions can reach up to 40% of the order value. Here, the situation is stable: both parties (the Platform and the Seller) are bound by a permanent contract, and it specifies the terms of cooperation. Of course, if the seller is a large, popular fast food chain, their starting point for negotiations is completely different than a small local store.\r\n\r\nIn the second case, it is difficult to talk about a fixed percentage. The one-time delivery fee paid by the customer has nothing to do with what the person delivering the goods gets. Sometimes it can even happen that the customer pays less than the supplier gets. Because it is not about the profit from a single order, but about the global profit. People who work as Suppliers often track these amounts and try to find a trend. And the trend is whatever the Algorithm wants at a given moment. And that's it.\r\n\r\nBut Platforms also have a lot of other options for earning money. For example, a seller can buy an ad on the Platform (a traditional banner), but can also buy better positioning on the list of available restaurants. The Seller can also organize (and pay for) a large campaign together with the Platform, in which both the Delivery Platform and a given restaurant or chain of stores will be advertised. Another option for the Platform is, of course, selling the equipment required for work (e.g. a company backpack, jacket or reflector) to Suppliers. We also know of a situation where the Platform earns money, for example, by renting a tablet that a restaurant uses to take orders.\r\n\r\nAs you can see, there are plenty of options. Profit maximization is in full swing.\r\n\r\n#zentrale_rzeczywistosc","_en_post_name":"what-and-who-do-delivery-platforms-make-money-on","_en_post_excerpt":"","_en_post_title":"WHAT AND WHO DO DELIVERY PLATFORMS MAKE MONEY ON?","_ru_post_content":"\u0421\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u0434\u043e\u0432\u043e\u043b\u044c\u043d\u043e \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u043d\u043e\u043c\u0443 \u043c\u043d\u0435\u043d\u0438\u044e, \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438 \u0437\u0430\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u044e\u0442 \u0434\u0435\u043d\u044c\u0433\u0438 \u043d\u0430 \u0434\u0432\u0443\u0445 \u0432\u0435\u0449\u0430\u0445. \u0412\u043e-\u043f\u0435\u0440\u0432\u044b\u0445, \u043d\u0430 \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u043e\u043d\u043d\u044b\u0435, \u0432\u0437\u0438\u043c\u0430\u0435\u043c\u044b\u0435 \u0441 \u0437\u0430\u043a\u0430\u0437\u043e\u0432 \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u043e\u0432 \u0438 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u043e\u0432. \u0410 \u0432\u043e-\u0432\u0442\u043e\u0440\u044b\u0445, \u043d\u0430 \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u044e \u0441\u043b\u0443\u0436\u0431\u044b \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438. \u0412 \u043f\u0435\u0440\u0432\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435 \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u044f \u043c\u043e\u0436\u0435\u0442 \u0434\u043e\u0441\u0442\u0438\u0433\u0430\u0442\u044c 40% \u043e\u0442 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u0437\u0430\u043a\u0430\u0437\u0430. \u0417\u0434\u0435\u0441\u044c \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044f \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u0430\u044f: \u043e\u0431\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b (\u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u0438 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\u043e\u0431\u0449\u0435\u0433\u043e \u0441 \u0442\u0435\u043c, \u0447\u0442\u043e \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442 \u0447\u0435\u043b\u043e\u0432\u0435\u043a, \u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0432\u0448\u0438\u0439 \u0442\u043e\u0432\u0430\u0440. \u0418\u043d\u043e\u0433\u0434\u0430 \u043c\u043e\u0436\u0435\u0442 \u0434\u0430\u0436\u0435 \u0441\u043b\u0443\u0447\u0438\u0442\u044c\u0441\u044f \u0442\u0430\u043a, \u0447\u0442\u043e \u043a\u043b\u0438\u0435\u043d\u0442 \u0437\u0430\u043f\u043b\u0430\u0442\u0438\u0442 \u043c\u0435\u043d\u044c\u0448\u0435, \u0447\u0435\u043c \u043f\u043e\u043b\u0443\u0447\u0438\u0442 \u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a. \u041f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u0440\u0435\u0447\u044c \u0438\u0434\u0435\u0442 \u043d\u0435 \u043e \u043f\u0440\u0438\u0431\u044b\u043b\u0438 \u043e\u0442 \u043e\u0434\u043d\u043e\u0433\u043e \u0437\u0430\u043a\u0430\u0437\u0430, \u0430 \u043e 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\u0414\u041e\u0421\u0422\u0410\u0412\u041a\u0418?","edit_language":"en","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci"],"_links":{"self":[{"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/posts\/1514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/comments?post=1514"}],"version-history":[{"count":2,"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/posts\/1514\/revisions"}],"predecessor-version":[{"id":1517,"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/posts\/1514\/revisions\/1517"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/media\/1515"}],"wp:attachment":[{"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/media?parent=1514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/categories?post=1514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zentrale.pl\/en\/wp-json\/wp\/v2\/tags?post=1514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}